The success of your digital presence primarily lies in how you present your business to your market. A powerful tool to execute this is a website.
But having an effective website is more complex than getting a domain name, host, and a random template. Your online success can be achieved by going beyond the basics and implementing data-based strategies.
A website anchored with insights from your target market guides you in making informed decisions vital for your success.
Here are ten effective strategies you can do to make your site built for success.
Maintain a responsive website across all devices
Your website must embrace a responsive design across different devices and capture the potential market you might have neglected. A nice desktop layout is not the end; you also have to ensure your website is optimized on mobile and tablet.
According to DataReportal's October 2022 report, out of 5.07 billion internet users, 92.1 percent access the internet using their mobile phones. The data shows the massive market you may have been missing if your website is not mobile-friendly.
Apart from getting a wider audience, a responsive web design allows easier monitoring of user insights and maintenance. It also helps in your overall strategy to drive traffic to your platform.
Use high-quality images that are correctly sized
As your website serves as your business' online platform, it must register as remarkable and attention-grabbing. You can do so by adding high-quality images that leave an impact on your visitors' minds.
While words are essential, photos engage with your users faster and stay on their minds much longer than plain text.
Thus you have to take advantage of this opportunity and ensure that you use the right, relevant, and unique images in their correct size and format.
Your images' proper size and structure are crucial when executing this strategy, as they can make or break your website's look.
Additionally, a properly formatted image brings more traffic to your site and helps in boosting your SEO.
Optimize your website for search engines
Search Engine Optimization (SEO) is crucial to driving traffic to your website. With high traffic comes the benefit of generating insights about your market to convert leads.
To do this, focus on your website's on-page and off-page SEO. On-page SEO involves everything internal—from your headlines, subheadings, keywords, and meta descriptions.
On the other hand, off-page SEO is about building a collection of backlinks directed to your website, proving that you are an authority in your niche.
Search engines like Google give you a thumbs up if many sources link back to you.
When you are on top of search engines, your website performs better than others, leading to more opportunities for business growth.
Write clear, concise, and helpful content
Now let's talk about what you put into your website—your content. If you are thinking about content, you need to ask yourself these questions:
- What is the topic you would like to be known for?
- Is my content relevant and helpful for my audience?
- Does my content help them take action within my website?
From this, you will know what specific content you should build your website with. Create unique and helpful content that is new to your target audience.
Ensure each piece of content is valuable and contains a call to action to keep their engagement.
Structure your website's navigation in a user-friendly way
A user visits your website to learn more about your business. They need to know your product listings and prices, contact information, and social media pages.
Your website navigation should give your user the information they need within three clicks.
Create a web design with an easy-to-navigate interface, leading them smoothly to pages you prioritize.
If not, they may lose interest and look for another website that can cater to their needs.
Add social media buttons to encourage visitors to share your content
Your customers are the best brand advocates for your business. When you provide compelling content they find helpful for others, they can share it with their friends and families.
A well-placed set of social media buttons near your blog's headline or at the end of your blog content can increase the chances of your content being shared with other platforms.
Ensure that you include leading social media networks where your audience is mostly at. Other least-known social media networks can also be an avenue to discover potential and untapped markets.
Use web analytics to track visitor behavior and improve your website accordingly
As your website grows in traffic, web analytics allows you to look at what part of your site performs well. This way, you can mirror this content to your other web pages.
Additionally, you can also monitor what pages need further improvement. With analytics, it allows you to try and test strategies within your website.
Test different layouts and designs to see what works best
Another way to build a successful website is to keep trying and testing layouts that can lead to a better user experience.
Your web layout and design play a significant role in enticing your audience to navigate your site. You'll most likely lose their interest if your design is cluttered and visually unappealing.
The rule of thumb is to have a simple and clean design that responds to different devices.
Offer customer incentives to increase sales
An excellent way to keep your users engaged and hooked to your website is through incentives. Adding incentives for your customers help in moving them towards purchase level, thus increasing your sales.
Simply put, an additional value to your customers works to your advantage. You can present these common incentives to boost sales to your customers.
- Free shipping. About 88% of online shoppers like e-commerce sites offering customers free shipping. This significant selling point encourages consumers to save while spending.
- Discount on next purchase. Encourage your one-time customer to place another order with a discounted rate on their next purchase. This strategy offers a two-way advantage, with your customers getting a good deal while you make another sale.
- Tutorials and guides. Giving additional information beyond your product's specific measurements and features gives your target customer more reasons to purchase. With tutorials and guides, they are more educated and empowered to use your product. Plus, it also allows added research without them leaving your platform.
Regularly update your website with fresh content
Building a data-driven website continues beyond adding content and leaving it stagnant for an extended period. Be constantly aware of the latest in your field and update your users with fresh and compelling content.
As a website that aims to be an authority platform, you should be the one to present new content ahead of your competitors. This allows more traffic to your site and more chances of getting backlinks.
Create effective web designs
If you have a business that needs a robust digital presence, you need to get reliable web developers and designers who can help you achieve your goal online.
Web developers and designers work together to create an effective website anchored with data. Developers use different strategies to ensure a website's usefulness for the business owner and the user to take action.
One of the critical ways to do so is through data visualization, a comprehensive strategy to weave different online tools, including your website, for the overall growth of your business. Data visualization in business intelligence helps your business scale and stand out.
With a data-driven website, your business is set to achieve its potential in the competitive world of digital marketing.
